Sundaram Motors is a division of T V Sundram Iyengar & Sons Private Limited and is an authorized dealer for Honda cars operating as Sundaram Honda.

T V Sundram Iyengar & Sons Private Limited Madurai the holding company of the TVS group began passenger bus transport operations in 1911. Over the past nine decades the TVS group ventured into vehicle sales and service spare parts distribution manufacture of automobile components two wheelers computer peripherals including printers hire purchase financing leasing apart from general insurance. The TVS group comprises of 45 companies with over 30000 employees and a group turnover exceeding US$ 4 billion.

In 1929 the firm extended its wings as an exclusive dealer at Madurai for General Motors India Limited. The company set up a business platform for the foreign partner to bring the world's best cars to the Indian space viz. Chevrolet Oldsmobile Pontiac Buick Cadillac Vauxhall Opel cars and Bedford commercial vehicles.

After the exit of General Motors from India in 1954 due to import restrictions TVS signed a dealership agreement with Premier Automobiles Limited Bombay for selling Fiat Plymouth cars and Fargo trucks. The company grew from strength to strength to become the largest dealer for motor vehicles in South India establishing a large network of service workshops which set the benchmark for excellence in customer care.

The group also set up initiatives for the manufacture of automotive components and established several large companies in partnership with global industrial giants such as Dunlop Lucas Industries Girling and Clayton Dewandre in the early 60's.

The group also diversified into Tyre Retreading and Parcel Service and soon consolidated its leadership position in these ventures.

In 1945 a vehicle dealership for handling cars and commercial vehicles was set up in Madras and thus 'Sundaram Motors' was born.